In Singapore, there are 2 newspapers that are circulated for free:
1. Mypaper (Website available at http://mypaper.sg)
2. Today (Website available at http://todayonline.com)
The free circulating news could be collected from almost all the MRT stations early in the morning, and some MRT stations (e.g. Raffles MRT) during lunch time. Can you imagine the marketing power the 2 newspaper have ? A lot of Singaporean travels to work by taking MRT, and I am quite sure that most of the people wouldn't mind to collect a piece of the news, and read it in the MRT, if the trains are not too crowded.
Looking on the advertisement, you might not have to decide to buy the items immediately, but it has ( at its minimal) create some sort of awareness in your mind. You're aware of the existence of such brand, such products. It turns to be interesting, and the free circulating news have become a powerful marketing channels in Singapore. In Malaysia, a similar free circulating newspaper, 'The Sun' is available.
I wonder how much will the price be to advertise on the cover page of the news?
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